Where do the benchmark defaults come from?

They are round numbers chosen to be plausible for an independent practice, labelled as benchmarks, and meant to be replaced. The calculator is only as good as the figures you type.

Does the retainer include ads?

No. But we have a seasoned paid ads team, and the content with your face on it is the creative, so if you run ads they are built from your clips rather than a generic graphic. Owned media comes first because it is the part that keeps working when the ad budget stops.

Do I film every month?

No. Once, ever. The clone produces every month after from that session, which is why the breakeven is a handful of patients rather than a crew day plus a retainer.

What if my margin is much lower?

Then the breakeven rises for everyone, and the gap between the system and an agency widens, because the agency's number is bigger to begin with. Type your real margin in; that is the point.

What does $900 a month have to bring in?

Start with what a new patient costs you today. Then see the breakeven for the system against an agency at the same volume. Breakeven, not a forecast.

Your numbers

Defaults are benchmarks and say so. Replace them with yours; the result updates as you type.

What a new patient is worth in the first yearBenchmark: $1,200. Use your own average.$New patients per month todayWhat you spend on marketing per monthAds, agencies, directories, all of it. Zero is a real answer.$Gross marginBenchmark: 55%.%How many more new patients a month you want

The tier you are weighingVolume tiers. Both run from one session you never repeat.

What you spend to get a new patient today

Every new patient today is a referral you do not control.

Zero spend is not free. It means someone else decides your volume, and the day they retire or get a better offer, it drops.

Breakeven for the Solo tier, new patients a month

1.4

Breakeven for an agency at the market band

Agency at $3,250 a month plus $2,000 ad spend, the middle of the range, and another month of both next month.

Monthly cost: $900; $5,250
Contribution per new patient: $660; $660
Payback on the $1,000 session: 0.2 mo; no session, no asset
Incremental revenue a year at your target: $115,200; $115,200
Fee as a share of that gain: 17%; 99%
Next month: same session; same spend again

An agency needs to bring in 8 new patients a month to pay for itself, every month. The system needs 1.4, from one session you never repeat. Breakeven, not a forecast.

How to read this.

The first number is the inefficiency: what each new patient costs you today, or, if you spend nothing, the fact that every new patient arrives through a decision you do not control. That number is the one to fix, and it is the one most practices have never written down.

Breakeven is the number of extra new patients a month a spend has to produce before it has paid for itself. It is honest in both directions: it does not promise you will get them, and it shows how few the system needs against how many an agency needs at the same margin.

Payback is how many months of hitting your target it takes to cover the one-time studio session. Every figure rounds to the precision of what you typed. Nothing here is a forecast of your practice.

Why the retainer is the small number.

Three ways practices buy attention, and what each one has to return before it earns its keep.

	Patient acquisition agencies	Social or content teams	The content system
Monthly cost	$1,500 to $5,000 per month, plus $1,000 to $3,000 in ad spend	$1,000 to $8,000 per month, priced by headcount	$900 a month, plus a one-time $1,000 studio session
Where the money goes	Ad platforms and account managers	A person, or part of one	One session, ever, then software
Next month	Another month of ad spend, or the leads stop	Another month of hours, and another shoot when the footage runs out	Nothing to reshoot. The clone produces the next month from the same session
When you stop	The leads stop that month	The writing stops that month	The clone, the library, the site and the list stay yours
What it has to return	Several times more new patients than the system, every month, forever	Enough to cover a salary line	A handful of new patients a month

Market figures are category ranges, not quotes from any named company. The calculator uses the middle of each range so the comparison is neither the cheapest nor the dearest version of the agency.

Owned media is cheaper than paid media in the long run, and it puts your patient flow under your control.

Not under an ad platform's control, not an agency's, not any third party's. An ad stops the day the budget stops; a clone, a library, a site and a list keep working in month thirteen. We build that control for you, once, and the price follows volume rather than reshoots.

Two honest lines. The calculator shows breakeven, not a forecast: what a spend has to produce to pay for itself, so you can judge whether that is plausible for your practice. And you approve every script, about two minutes each, which is the part that keeps the content yours.

Questions people ask first

Get the plan that makes the number real.

Thirty days of posts mapped to the questions your patients ask, built for your practice, free, within 48 hours.

Or bring the numbers to a call.

Twenty minutes on Zoom. Put your own figures in front of us and we will tell you straight whether the system clears them.

Length: 30 minutes
Where: Video call, link sent on booking
With: A person on our team

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